Across search engines like Google and Bing, users in your small town, city, metropolis or country make millions of searches per hour looking for services like yours. This places your business, services and products in higher competition among all other competing websites big and small vying for the same customers. You may think that there are enough customers to go around, but that is very misleading. The average person barely visits the 2nd page of Google search engine results page. The same user behaviour is found with users accessing Bing search engine results page.
Websites on page 1 of search engines are attracting 90% of users making queries on the search engine. This means that users are skimming through websites quickly to choose one of the top 10 - 20 sites listed. The average person spends just 52 seconds to decide if a site is worth their time to keep browsing it.
It is therefore paramount that your site is impressive, direct, clean, mobile friendly, loads quickly and easy for users to find service summaries, descriptions and your contact information. Just picking a template and winging it, hardly produces the user traffic and conversion you are expecting. A professional web developer/ content developer is needed to set your site up for good user retention.
Here are our processes to making your website attract users to potentially convert them into customers:
Easy-to-Remember or Catchy Domain Names
One common mistake business owners make is assuming their domain has to be their full company name. Not all company names make good domain names — especially if your company is not a household name. We show you how to pick a major service keyword, abbreviation, part of the company name, etc. to create a catchy and easy to remember domain name.
We also recommend to you variations of domains you need to own, to prevent your competition from owning them to redirect users, your referrals and customers to their websites. Anyone can pick a domain name similar to yours or exactly as yours but with a .net, .org, .biz, .ca, .com, .shop, etc. if you haven't registered those, and build landing pages to redirect your potential customers to their business.
Mobile-Friendly Responsive Web Design
62.06% of your website traffic i.e. people visiting your website, comes through the use of browsing the internet on mobile devices. 92.1% of users online access the internet using a mobile phone. At any given time, there are approximately 4.32 billion active mobile internet users. This means that 6-8 in 10 people — even those already referred by your existing customers to your services and products, will make their first interaction with your business on the internet using their mobile phones.
Your website and how it shows on all the mobile phones is very integral in retaining potential customers. We build it so it is easy to navigate the pages with tabs, menus and links. All forms of contact functionality and social media integrations are present to enable users connect with you. Good images, videos, font and typography are all presented in a clean, easy to read yet attractive and cohesive manner to keep users hooked on your website.
Search Engine Optimization — SEO
It doesn't matter what a person is looking for online, they will always search for it on Google and Bing. Even when presented with a TV ad or a flyer ad, 9 in 10 people will enter the major keyword or product on the ad on Google or Bing before visiting the ad site or the top site that shows up.
Every service will be looked up on Google and Bing before a user connects with any of the websites showcasing that service in the top searches. A brand new site, no matter how gorgeous without Search Engine Optimization (SEO) is as useless as a diamond in the center of the earth. If the majority of users in your local area or city do not know about your website, to visit it and potentially become paying customers — what's the point of having it?
WebsiteGuru presents to you various options to have consistent and constant Search Engine Optimization applied to your website. We optimize the pages of your site using complex SEO rules and tools to compete well in your catchment area and far reaching city borders to drive traffic to your website.
Regular Website Updates & Upgrades
No matter what industry you’re in, products or services you provide, visitors and customers are constantly looking for what is new what’s. That's why you always see larger corporations repackage the same offers and deals with different promotional names, design, and videos. We are always on the look out adding new content, and integrating promotional packages every month or two on your website. We also keep your business up to date on social media by implementing several ideas and viral campaigns once you add that value to your marketing and support needs
Our web design, support, social media and SEO packages are built to make your business and portfolio succeed.
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